Key Achievements:

• increased customer loyalty

• increased client lifetime value

• improved presence on all social channels

• clear content and social strategy in place

The challenge:

Healthcare Skills was looking for a way to expand their brand reach across the medical industry on a global scale. They relied solely on word-of-mouth and were skeptical about using social media and digital marketing to drive growth. Before working with Black Lab Media, their online profile was limited. The only marketing HCS was investing in was copywriting and blogging which was not being seen by their target market.

THE Solution:

We created a clear digital marketing strategy that focussed on social media growth, brand profiling, website optimization, personalized outreach and email automation campaigns, delivering quarter on quarter growth.

The result:

Now, Healthcare Sills has acquired a global Facebook following that consists of healthcare professionals and leading medical device companies. We have also built CEO Diane Irvine’s LinkedIn profile up that has driven more direct messages and enquiries than ever before.

Due to the efforts of the digital marketing campaign and the company’s excellent training program, HCS has been commissioned to teach in South Africa, Argentina, Holland, Spain, Germany and beyond.