Key Achievements:

• increased brand awareness

• clear brand voice and strategy

• social campaigns to support events

• new clients won

The challenge:

Over the last ten years, the company directors and their team of dynamic recruitment consultants have built a solid, trustworthy reputation that has made Ellis Mack one of Scotland’s most respected and consistent recruitment firms.

They did this primarily through hard work and word-of-mouth, but EM was seeking more for their business and wanted to find the most suitable candidates out there. They tried working with a number of digital marketing companies but found that their investment was higher than their return.

To anyone new to the industry, they may never have heard of Ellis Mack. They relied too heavily on job sites for finding candidates and wanted to increase direct enquiries to their website and build their brand awareness through their social media marketing.

The Solution:

After three days working with Black Lab Media, they filled a top-level chef position traced to a social media advertisement for the first time after investing in online marketing with other companies for over a year.  

The Result:

Now, EM has received hundreds of quality candidate applications through Facebook, Instagram, Twitter, E-marketing campaigns and Google AdWords and has maximized their online brand profile and following. 

In addition to high quality candidate applications for roles we have helped build credibility not only within the industry, bit to the level of attracting high quality clients including a luxury hotel chain.

Better candidates = happy clients and repeat business to Ellis Mack so our digital marketing approach has been a huge success.